Driving customer loyalty and maximizing lifetime value across Wayfair’s family of brands.

Launching a new retail channel and building a scalable playbook for Wayfair’s family of brands.

Reviving a print channel and building a portfolio-wide playbook for Wayfair’s family of brands.

Reinventing a brand identity from mass-market to speciality retailer and driving internal alignment.

Repositioning a mass retailer to a specialty brand and capturing a playful, design-focused audience.

Elevating brand credibility in the luxury market with an AllModern x Jason Wu collab.

Elevating digital storytelling for the luxury heritage brand and driving customer engagement.

Defining a new category and expanding brand identity for a global tech accessory brand.