I turn customer insight into brand positioning, build the copy and content systems to scale it on-brand, then train your team — and your tech — to bring it to life.

That starts with finding the white space and verbal identity that's actually yours to own. From there, I build the brand books and guidelines that don't just brief the creative team — they align the entire organization, from marketing to merchandising to the sales floor to the C-suite, on who the brand is, where it's going, and how every function ladders up to that same mission.

With two decades of in-house experience as a copy, creative, and brand strategy lead across ecommerce, physical retail, and app (specialty in home and fashion), I've seen firsthand how easily companies fracture without this: strategy lives in one room, the team executing it works in another, and now that AI's in the picture, nobody's bridging the gap. That's how you end up with inconsistent output, misaligned teams, and a brand that sounds like everyone else.

I've spent my career closing that gap for brands like Wayfair, Saks Fifth Avenue, Ashley Furniture, AllModern, Disney, and more.

Today, I partner with companies in three connected ways:

01: Brand Strategy & Positioning — Market research synthesis, white space identification, brand foundation and positioning, messaging frameworks, and the playbooks that translate strategy into something every team can execute against.

02: Copy Systems & AI Workflows — Scaling playbooks, repeatable content workflows, style guides, prompt libraries, customized AI guardrails, writer and non-writer training, and governance frameworks that help your team produce consistent content at scale.

03: Copy Direction & Content Execution — I direct high-impact campaigns, seasonal GTM direction and content, catalog, PDP/PLP, CRM and lifecycle content, email, social, and video, thinking strategically and moving fast, always in a brand voice that's distinctively yours.

Currently available for contract, part-time, or full-time roles. Let's talk about where I can help: bdisylvester@gmail.com