I create copy and content

strategy for brands

build the systems and

frameworks to scale it

- then train your team

to bring it to life.

let's work together

03 ways to work together

With two decades of in-house experience as a copy and creative lead, I’ve seen firsthand how easily companies fracture: strategy lives in one room, the copy team works in another, and now that AI has entered the picture, nobody is bridging the gap.

That misalignment is how you end up with inconsistent output, frustrated teams, and content that sounds like everyone else. I’ve spent my career closing that gap for brands like Wayfair, Saks Fifth Avenue, Ashley Furniture, AllModern, Disney, and more. Today, I partner with companies in three connected ways:

Copy & Content Strategy

The foundation your brand is built on.

Messaging frameworks, content direction, copy standards, editorial guidelines, key brand messaging, channel strategy, brand voice definition, and the playbooks that give your team something real to execute against.
Brands repositioning, launching a new vertical, or showing up inconsistently across channels — and leadership teams that need clarity, alignment, and verbal direction before they can scale.
Typically 4 - 12 weeks depending on team size and scope.
Project-based, scoped after an initial conversation. This is the foundation everything else is built on.

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Copy Systems & AI Workflows

The tools and frameworks to scale.

Scaling playbooks, repeatable content workflows, style guides, prompt libraries, customized AI guardrails, writer and non-writer training, and governance frameworks that help your team produce consistent content at scale.
Scaling teams struggling with friction, whether you're drowning in manual revisions, trying to successfully onboard new writers, or being pushed to integrate AI but lack the frameworks, guardrails, and training to do it without diluting your brand voice.
Typically 4–12 weeks depending on team size and scope.
Project-based for the initial engagement. Retainers are available for ongoing training, updates, and governance as your tools and brand evolve.

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Copy Direction & Content Execution

The copy that brings it all to life.

High-impact campaigns, seasonal direction, catalogs, email marketing, paid and organic social, video scripts, site copy, product and brand launches, OOH, SMS, direct mail, and editorial collaborations.
Brands that have a strategy in place and need a senior person who can plug in, produce fast, and get the voice right without hand-holding — or teams that need immediate execution support while longer-term strategy is being built.
Flexible — available for quick-turn projects, campaigns, or ongoing retainer support.
Priced per project, monthly retainer, or hourly — without the weight of a full strategic engagement. Scope it small or ongoing, whatever the work requires. This is the most accessible way to start working together.